Línea Siete: Creativity on Wheels-P

Línea Siete: Creativity on Wheels-P

Autor: Espinosa Manzo, Francisco; Gutiérrez Villarreal, Jorge; Correa González, Juan Pablo

Área Académica: Comercialización

Clave: M-14-eC-01-P

Formato: PDF

Tipo: Caso

Año de publicación: 2014

Idioma: Inglés

Tema: Business strategy

Número de páginas: 35

Fecha de revisión: May, 2015

Origen: IPADE

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The case shows the development of the commercial strategy of a successful medium-sized company through 15 years of existence, since its foundation. It illustrates creativity in the commercial strategy as one of the main aspects for its growth. The company is in the bicycle sector in Mexico. It is a manufacturer and marketer of various types of bicycles and other wheeled products.