Tor-Ice: Market Opportunity or a Lethal Project?-P

Tor-Ice: Market Opportunity or a Lethal Project?-P

Autor: Casanueva Fernández, Antonio; López Pérez, Rosa Paulina; Aguilar Peña, Alejandro

Área Académica: Control e Información Directiva

Clave: C-21-eC-04-P

Formato: PDF

Tipo: Caso

Año de publicación: 2021

Idioma: Inglés

Tema: Short-term decisions and differential costs

Número de páginas: 6

Fecha de revisión: R-March, 2022

Origen: IPADE

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In the summer of 2020, in the midst of the pandemic, Tor-Ice was at the crossroads of whether or not to accept the proposal from Hielos Caleidoscopio. The proposal consisted of manufacturing 60,000 bags of ice per month, at a price of $5.25 per bag of ice for distribution in León, Guanajuato. One of the partners was hesitant to accept the offer, because the company was losing money and considered that at that price they would lose more.

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