Autor: Chávez Solís, Carlos
Área Académica: Comercialización
Clave: M-06-eC-03-P
Formato: PDF
Tipo: Caso
Año de publicación: 2006
Idioma: Inglés
Tema: Competitive strategy
Número de páginas: 26
Fecha de revisión: November, 2013
Origen: IPADE
Keywords: Bookstores, Gandhi, Marketing
Autor: Chávez Solís, Carlos
Área Académica: Comercialización
Clave: M-06-C-03-P
Formato: PDF
Mauricio Achar ha logrado el milagro de vender libros en un país que tiene menos librerías que Barcelona y, proporcionalmente, menos lectores que Haití. Si el fundador de la India moderna ganó la...
Autor: Taracena Figueroa, Enrique
Área Académica: Política de Empresa
Clave: DG-07-C-07-P
Formato: PDF
ADO is an organization that has brought together more than three hundred families in a successful operation. This case highlights the accomplishments of two strong leaders, each with very different...
Autor: Meguro Yamaguchi, Javier Kendji; Clavijo, Daniela
Área Académica: Política de Empresa
Clave: DG-17-eC-03-P
Formato: PDF
SOHIN offers molecular tests (genetic and genomic) that determine the probability of suffering cancer, risk of developing distant metastasis and, therefore, the ideal treatment for each patient.
Autor: Dahik Loor, Ana Cristina
Área Académica: Centro de Investigación en Responsabilidad Social
Clave: CIRES-23-eC-02-P
Formato: PDF
At the pandemic’s peak in May 2020, the dilemma for the board of INROADS was whether to continue or put the institution to “sleep.” INROADS arrived in Mexico in 1996 and became one of the civil...
Autor: Armenta Pico, Carlos Alejandro; Ribera, Alberto
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-17-eC-03-E-P
Formato: PDF
These three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that...
